RSS allows you to keep track of a large number of your favorite websites or blogs, without having to remember to check each site manually or clutter your email inbox. You can now streamline your online experience by subscribing to specific content feeds and aggregating this information in one place to be read when you’re ready.
* Consumer Bottom Line: Subscribing to feeds makes it possible to review a large amount of online content in a very short time.
* Publisher Bottom Line: Feeds permit instant distribution of content and the ability to make it “subscribable.”
* Advertiser Bottom Line: Advertising in feeds overcomes many of the shortcomings that traditional marketing channels encounter including spam filters, delayed distribution, search engine rankings, and general inbox noise.
